Architecture, frameworks, performance, and SEO for modern web platforms.
Marketing teams cannot fix the technical half of SEO. The structural, performance, and indexing concerns every engineering team should own.
WebAssembly is no longer a research project. The patterns that ship in production: image processing, encryption, parsers, scientific compute, and code interop.
Migrating a 200,000-line JavaScript codebase to TypeScript without freezing feature work. The phased approach we have used six times.
After shipping 20+ multi-tenant SaaS products, here are the architecture decisions we keep making and the ones we wish we had made earlier.
Shopify takes you a long way. Here are the signals that you have outgrown it and what migrating to headless actually costs in engineering hours.
Three frameworks, three philosophies, three correct answers depending on your product. A decision framework that goes beyond benchmarks.
LCP, INP, and CLS are not optional anymore. A field guide to the metrics that determine your SEO, your conversion rate, and how Google ranks your pages.
For a decade SPAs ruled the web. Then Core Web Vitals got teeth and the industry pivoted back to server rendering. Here is the engineering story behind the shift.
A 30-year tour of how the web went from CGI scripts and static HTML to edge-rendered apps — and what each shift taught us about scaling user experience.